John LiraCandidate

John Lira

U.S. HouseDemocrat

TX-35 U.S. House

Mexican-American·Co-founder, LIRA Strategies LLC

Why This Race Matters

John Lira is running against Democratic primary: Johnny Garcia (D, Sheriff's Deputy), Maureen Galindo (D), Whitney Masterson-Moyes (D). GOP primary (11 candidates): Joshua Cortez (R), Carlos De La Cruz (R, brother of Rep. Monica De La Cruz), John Lujan (R, State Rep), Jay Furman (R), Ryan Krause (R), Steven Wright (R, 2024 nominee), and others..

TX-35 is one of five blue seats dismantled by Texas Republicans in their August 2025 redistricting at Trump's request. Greg Casar (D), the incumbent, was drawn out of his district and is now running in the new TX-37. The redrawn district shifted from D+19 (Cook PVI) to one Trump would have won by 10 points. All three major forecasters rate it Likely Republican, but the DCCC considers it winnable and pledged to invest in the Democratic nominee. Lira, a Marine veteran who came within 17 points of Tony Gonzales in the even redder TX-23 in 2022, is pitching himself as the moderate who can appeal across party lines.

Crowded primary on both sides: 4 Democrats and 11 Republicans. Johnny Garcia leads Democratic fundraising ($100,773 raised, $81,692 cash on hand) vs. Lira ($83,192 raised, $10,790 COH). On the GOP side, Carlos De La Cruz (brother of Rep. Monica De La Cruz) and Joshua Cortez (her former staffer) are competing along with State Rep. John Lujan, who Gov. Abbott said is "the only person who can win that race as a Republican." If no candidate exceeds 50% in the March 3 primary, a runoff will be held May 26.

Key dates to watch: Primary on March 3, 2026 and General Election on November 3, 2026.

About

John Lira is a fourth-generation Mexican American from San Antonio's Southeast Side running for Congress in Texas' 35th District. The son of working-class parents who struggled to make ends meet -- his father worked graveyard shifts for the night differential pay while his mother held two jobs -- Lira qualified for free lunches and low-cost health insurance growing up. At 16, he got his first job bussing tables at La Mansion Hotel on the Riverwalk. After graduating from East Central High School, he enlisted in the U.S. Marine Corps at 17 and served 11.5 years including two combat tours in Iraq: with the 1st Marine Division at the launch of Operation Iraqi Freedom in 2003 and with 3rd Battalion, 25th Marines in Al Anbar Province in 2005. The first in his family to attend college, he used his GI Bill to earn degrees from San Antonio College, UTSA, and a master's from Carnegie Mellon. After witnessing the tragic loss of his great-uncle Alfonso Valdez, who was among the 168 federal workers killed in the 1995 Oklahoma City bombing, Lira committed his life to public service.

Family & Heritage

Fourth-generation Mexican American from San Antonio's Southeast Side. Grew up in a working-class family of four. His father worked graveyard shifts for extra night differential pay while his mother worked two jobs, yet the family still qualified for free lunches and low-cost health insurance. His great-uncle Alfonso Valdez was among the 168 people killed in the 1995 Oklahoma City bombing, an event that shaped Lira's commitment to public service. First in his family to attend college. Married to Dr. Michelle Espino Lira, a professor at the University of Maryland. Father to daughter Rozlyn, who is now in college. Roman Catholic faith.

Political Career

Before Politics

U.S. Marine Corps (11.5 years active duty and reserves, two combat tours in Iraq); HillVerts Legislative Leaders Fellow, U.S. House of Representatives; Policy Research Manager, National Commission on Military, National, and Public Service; Management and Program Analyst, U.S. Small Business Administration (oversaw Boots to Business program); Senior Advisor for Veteran and Military Families, AmeriCorps

Education

Associate degree in Paralegal Studies, San Antonio College (2008); Bachelor's degree in Political Science, University of Texas at San Antonio (2012); Master's in Public Policy and Management, Carnegie Mellon University (2015)

Awards & Recognition

U.S. Marine Corps veteran with two combat deployments; Carnegie Mellon Master's degree recipient; First-generation college graduate

Key Issues & Priorities

*Lowering costs and economic affordability for working families
*Healthcare accessibility and affordability
*Small business growth and support
*Veterans affairs and military family support
*Infrastructure investment
*Democracy protection and anti-gerrymandering
*Protecting Social Security and Medicare

Notable Legislation

The SALUTE Act (Proposed)

Would guarantee active-duty military pay during government shutdowns and withhold Congressional pay if troops are not compensated

Proposed

Endorsements

VoteVets PACPolitical
Latino Victory FundAdvocacy
New PoliticsPolitical