Bobby PulidoCandidate

Bobby Pulido

U.S. HouseDemocrat

TX-15 U.S. House

Age 52·Mexican-American (Tejano)·Democratic candidate for U.S. House TX-15 (2026)

Why This Race Matters

Bobby Pulido is running against Monica De La Cruz (R, incumbent).

TX-15 represents Democrats' best opportunity to flip a Republican-held seat in Texas in 2026. The district has been Republicans' greatest success story with Latino voters, but polling shows a close race (De La Cruz 41%, Pulido 38%, 21% undecided). A Pulido victory would signal Democrats can reconnect with Latino voters who shifted right in 2020-2024.

De La Cruz won re-election in 2024 with 57% to 43% over Michelle Vallejo, a 14-point margin in a district Trump carried by 18 points. Pulido must first defeat Dr. Ada Cuellar, a Harlingen emergency physician, in the March 3 Democratic primary. Cook Political Report rates the seat Likely Republican. Pulido has raised $722K vs Cuellar's $619K as of December 2025.

Key dates to watch: Primary on March 3, 2026 and General Election on November 3, 2026.

About

Bobby Pulido is a legendary Tejano singer and South Texas native running for Congress in TX-15. Born and raised in Edinburg, Texas, he is the son of Tejano music icon Roberto Pulido (El Primo), who was himself the son of a farmworker before becoming a musician. Bobby grew up surrounded by the values that define South Texas: hard work, humility, family, and faith. He attended Edinburg High School, participated in Texas Boys State, and received a scholarship to study political science at St. Mary's University before pursuing his genre-defining music career. A two-time Latin Grammy winner and 22-time Tejano Music Award nominee (winning 8 times), Bobby recently won Best Tejano Album at the 2025 Latin Grammys for his farewell project. In November 2024, he announced his retirement from music to pursue public service.

Family & Heritage

Born in Edinburg, Texas on April 25, 1973. Son of Roberto Pulido (El Primo), an award-winning Tejano music legend who helped redefine the genre by blending traditional conjunto with brass innovation. His grandfather was a farmworker. Mother is Diana Montez, daughter of norteno musician Mario Montez of Los Donnenos. Has a sister Alma Pulido, also involved in Tejano music. Father of four sons: Remy (1996), Darian (1998), and Trey (2005) from first marriage to Eliza Anzaldua; Rodrigo (2019) with current wife Mariana Morales, whom he married in 2018. Third-generation South Texas family.

Political Career

Before Politics

Tejano music artist for 30 years; Small business owner in South Texas; Two-time Latin Grammy winner (2022, 2025); 22-time Tejano Music Award nominee (8 wins); Five-time Latin Grammy nominee; 2026 Grammy nominee for Best Musica Mexicana Album; Saxophonist and backup vocalist in father Roberto Pulido's band Los Clasicos

Education

Edinburg High School; Political Science (scholarship), St. Mary's University; Member of high school mariachi ensemble; Texas Boys State participant

Key Issues & Priorities

*Comprehensive immigration reform that secures the border without destroying families
*Healthcare affordability and access in rural South Texas
*Economic development and job creation for working families
*Stopping the culture of fear in immigrant communities
*Fighting fentanyl and cartel-driven drug supply lines
*Lowering costs and growing wages for South Texas